Tadashi Shoji, debuted his Fall 2012 collection during Mercedes-Benz Fashion Week at Lincoln Center. After showing his collection, he gave a private presentation in the American Express Skybox, where he spoke about his passion for designing, his inspiration behind the collection, and how his parents weren’t so sure that becoming a fashion designer was the best career path (they would have preferred him to pursue a career as a doctor or a lawyer).
At least they would have preferred that before they realized that Tadashi would become such a successful designer! And what does it take to be successful in the fashion design world?
According to Tadashi, it takes the ability to understand what makes a woman put a dress on and feel inspired, confident, and beautiful. Prior to Tadashi’s Fall 2012 runway show, photographer Jane Kratochvil headed backstage to capture some of the pre-show excitement consisting of models in hair & make-up and the hustle and bustle that takes place in the moments leading up to the highly anticipated show! Photo Gallery after the jump.
Backstage photos taken by Jane Kratochvil.
Follow the link to see Photos of Tadashi Shoji’s Fall 2012 Runway Presentation.
About the photographer:
Jane Kratochvil is a Brooklyn based photographer. In addition to capturing great fashion on the runway, Jane also specializes in events, portraits, headshots and architectural urban night photography.
Jane Kratochvil’s amazing photographs of New York City are frequently published online and have recently been seen in various print publications and promotional pieces. Jane is also credited as a headshot and events photographer for such clients as Coyne Public Relations, Cutler Salon for Mercedes Benz Fashion Week, The Wall Street Journal, and the DUMBO Arts Council.
Please contact Jane at email@example.com or call at 718-791-7177 for rates.