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Today, bebe Spring 2013 collection debuted at a Chelsea art gallery with a series of looks shown on models framed by futuristic, window-like portals. Shifting away from the fleeting and more toward the substantive, bebe is creating a serene, modern environment for viewers to appreciate the styling, fabrics and construction details of a collection that signifies the brand’s shift to a more upscale market stance.

The bebe Spring 2013 collection was conceived to emphasize the features of elevated design and the future of bebe product development, a future of vastly improved quality and luxury embodied in a full lifestyle range of career, evening and casual essentials.

Bebe Spring 2013

The bebe woman’s taste has evolved with the times, and she is now more appreciative of fine European fabrics, luxurious leathers and suedes and designs with sleeker, but still alluring and vibrant, styling. With an aesthetic reminiscent of regal magnolia blossoms, bebe’s Spring 2013 collection is filled with yellows, whites, greens and blacks, structured with patent and mesh shaping and punctuated by striking prints and textures. The concept represents the rebirth of bebe for the next era. Poised yet lively, the designs balance forward-thinking simplicity with the fun, feminine spirit of classic bebe.

In contrast to the typical runway show that may be too loud and too fast, leaving the audience with limited understanding of a collection’s pieces and details, bebe’s unique approach was conceived to emphasize the features of elevated design. This Monday, as viewers look through the portals of bebe’s gallery presentation, they will be looking at the future of bebe product development, a future of vastly improved quality and luxury embodied in a full lifestyle range of career, evening and casual essentials.

Full gallery below.

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