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French Style Cozies Up to American and Canadian Consumers for Fall and Winter 2010

Le Col Cashmere announces the launch of their covetable winter fashion accessories collection to the United States and Canada for the fall and winter 2010 seasons.

The avant-garde, pure, cashmere, purveyor that took France by storm last winter is bringing its signature high fashion accessory to North American style mavens for the 2010 season.

“Following the incredible success of our European launch last year, we’re very excited to unveil our signature cashmere snood to the American and Canadian public. This tube scarf is unlike any other product on the market due to its comfort and versatility and we believe it will fill an untapped niche within the North American market,” says Carl Créange, Le Col Cashmere co-founder and General Manager Americas.

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This affordable luxury, made of 100% cashmere and finished by hand in a traditional French torsade pattern, ensures that it’s not only fashionable but extremely functional as well.

Le Col Cashmere

Le Col Cashmere

The updated twist on the winter scarf provides even more comfort than the standard cold weather accessory due to its construction. The tube scarf’s seamless “pullover” style, as opposed to the standard wrap-around scarf, provides full coverage and protection. So whether you’re riding the streets on your Vespa or simply out for an afternoon stroll, Le Col Cashmere’s snood will keep you toasty warm on even the most blistering cold days.

“In addition to its practical sensibility, the product is non-gender specific and therefore appeals to both men and women who are looking to show off their personal sense of style during the winter months,” explains Ruben Auszenkier, Le Col Cashmere co-founder and General Manager Europe.

Le Col Cashmere

Le Col Cashmere

The must-have style of the season is available in two equally comfortable and flattering silhouettes – the signature Le Col Cashmere snood and Le Grand Col Cashmere’s extra long snood. After feeling the product’s sumptuous coziness, fashion lovers will want to purchase all eight available colors to complement all their winter ensembles!

The Le Col Cashmere product line is available at specialty stores and luxury retailers with prices starting at $109 for Le Col Cashmere and at $179 for Le Grand Col.

For more information or to shop online, please visit www.LeColCashmere.com