The Alexa Chung for Madewell party felt like I was walking into a different world – a world where people were calm and happy and rode their bikes to work, stopping along the way to pick flowers and put them in their hair or bring home to decorate the tables. The clothing is very cozy and very chic. I definitely got that ‘artsy’ Anthropologie vibe. As for where the clothes will actually be sold – I was told mostly online for now.
Additional photos below.