Last week, I wrote about how I would be heading down to Piperlime’s pop-up store to talk with Whitney Port and view her new Whitney Eve collection for Piperlime. The event was so much fun and the collection was playful,  fashionable and made with materials that not only stood out but were soft and super comfortable!

Piperlime, the online shop known for the freshest styles in shoes, apparel, handbags and jewelry,  has  joined forces with the designer to bring customers Whitney Eve with Piperlime, an exclusive capsule collection available at the New York City Piperlime pop-up store and on

Whitney Port is as gorgeous in person as she is on her show and her clothing is a direct reflection of her strong sense of style! I loved chatting with Whitney, who is no doubt passionate about her work and ready to bring her fresh perspective to fashion lovers everywhere! (Whitney actually just returned from a trip to Tokyo and is working overtime to promote her clothing line!)



Whitney Port

Whitney Port


Whitney Eve with Piperlime is a fourteen-piece collection including dresses, tops, jackets and sweaters starting at $128. The look of the collection is “ballerina-meets-urbanista:” feminine lace and silk dresses, shiny metallic jackets and delicate details with a touch of attitude.



The line will be available exclusively at the store located on 93 Mercer Street through October 3rd and on beginning Thursday, September 23.

Working for FNL (Fashion News Live), I interview Whitney Port for Piperlime as Whitney shows her Fall Whitney Eve Collection.

About Piperlime

Offering a unique mix of brands at a range of price points, Piperlime first introduced apparel in fall 2009 and has successfully established itself as an online fashion destination. A collaboration with Whitney Eve, an emerging clothing line launched by Whitney Port in 2009, was a natural union for both brands.

“The Whitney Eve collaboration is a great example of Piperlime responding to what is current and relevant while bringing a fresh twist to the market”, explains Jennifer Gosselin, General Manager of Piperlime. “Whitney Port is known to our customer, through her role on The Hills and most currently on The City. We worked with Whitney to bring her style and aesthetic to our customer in fun, expressive pieces at prices that our shopper will find irresistible.”

Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points.  Exclusive contributions from guest editors keep customers in fashion and in the know.  Visit us at


About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, the United Kingdom, Canada, France, Japan, and Ireland and offers international shipping from its e-commerce sites to 65 countries. In addition, Gap Inc. is expanding its international presence with franchise agreements in Australia, Asia, Europe, Latin America and the Middle East. For more information, please visit