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As part of Mercedes-Benz Fashion Week, VLOV, a lifestyle apparel designer based in China who designs apparel for middle-class Chinese men displayed their Spring 2013 collection. VLOV is sold by distributors through multiple points of sale throughout China.

Mr. Richard Wu, VLOV’s CEO and Chief Designer, stated, “After the brand exposure and recognition within China that we received from participating at the Mercedes-Benz New York Fashion Week last fall, we want to thank the China Fashion Designer’s Association for recommending VLOV for the second consecutive year to participate at the 2013 Mercedes-Benz Fashion Week in New York City.”

Mr. Wu continued, “Due to the high level of interest that we received since being at fashion week last year, we are in the early stages of exploring opportunities of bringing VLOV apparel outside of mainland China. We do not anticipate that this will happen immediately, rather the entrance into other markets will take time so that the introduction further enhances our brand.”

While the collection as well tailored and put together, I would have liked to see a bit more color in the looks. Gallery below.

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VLOV’s show on Saturday, September 8, 2012, featured some of the top male models in fashion including Sean O’Pry, Clement Chabernaud, Simone Nobili, Simon van Meervenne, River Viiperi, James Smith, and Sebastien Sauve.

“We want to again thank the organizers of the Mercedes-Benz New York Fashion Week for selecting us to show for the second consecutive year,” commented Mr. Qing Qing Wu, Chairman and CEO of VLOV. “We would also like to thank all of the agencies and staff that worked alongside us this week, without their efforts our event would not have been such a success.”

About VLOV, Inc.

VLOV, Inc., a leading lifestyle apparel designer based in China, designs, sources, markets and distributes VLOV brand fashion-forward apparel for men ages 20 to 45 throughout China. As of June 30, 2012, VLOV products were sold by its distributors at 414 points of sale across northern, central and southern China, as well as at 18 stores in Fujian Province owned and operated by VLOV.