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Noor Rashid Al Khalifa is the founder, CEO, and designer, for Noon By Noor and the Noon By Noor Spring 2013 collection. The 27-year-old designer, from Riffa, Kingdom of Bahrain, put together a line up of designs that I was really impressed with for her Spring 2013 runway presentation during Mercedes-Benz Fashion Week.

As a graduate of Arts and Science (Fashion Design) from Marymount University in Arlington, Virginia (USA), Noor has returned to her homeland of Bahrain to develop a line that captures her intrinsic vision of fashion. Her unconventional career choice was driven by a life-long passion to translate her vision to paper and transform her artwork to life.

The name for the line, Noon By Noor, comes from the Arabic letter ‘N’, pronounced as ‘noon’.

Noon By Noor has been exhibited in various style capitals around the world, with plans of expanding internationally in the very near future. It has also showcased at Pret-a-Porter Paris to great success. (See more below)

In February 2011, Noon By Noor opened an exclusive showroom in the popular Seef district of Bahrain, where select customers have the opportunity to experience the line in its entirety. The five-floor establishment houses all of Noon By Noor operations, from design to tailoring and administration, while the showroom acts as an exclusive venue for fashion shows.

In July 2011, Noon By Noor held a successful launch event in Los Angeles with a number of celebrities in attendance including Kim Kardashian and Lo Bosworth, who were both wearing Noon By Noor, as well as Demi Lovato and AnnaLynne McCord. In February 2012, Noon By Noor held an event in New York during New York Fashion Week to present the Fall/Winter 2012-2013 collection with Blake Lively in attendance wearing Noon By Noor. Other guests at the highly publicized event included Maria Menounos and Joe Zee.

2011 marked the launch of the Noon By Noor online boutique. The collections can also be found at Saks Fifth Avenue Bahrain, Harvey Nichols, Riyadh and Harvey Nichols, Dubai with more locations to be added in the coming year.

I really enjoyed the collection and loved the miniature jacket keychain that was included in the gift bag.

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