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At about twenty past ten in the morning on Thursday, February 9th, Max Azria was one of the first to present at Lincoln Center and really set the tone for what we were to expect for the week. Personally, I think I was a bit underwhelmed by the color palette at the beginning of the show with a lot of neutral colors and greys, but the show got a bit more interesting with some brighter orange colors.

The element that stood out the most was the integration of fur into the garments: one dress featured a light brown and black fur shoulder, while others featured fur selves.

BCBGMAXAZRIA was founded in 1989 by Designer, Chairman and Chief Executive Officer Max Azria. In 1991 Azria’s wife and muse, Lubov, joined BCBGMAXAZRIA as Creative Director. Named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude,” the brand embodies a true combination of European sophistication and American spirit. Additional photos after the jump…

Runway images were taken by Jane Kratochvil Photography.

 

Runway images were taken by Jane Kratochvil Photography.