Designer Mara Hoffman constantly finds inspiration from nature, mythology, and fantasy when creating her Ready-to-Wear and Swimwear collections, as well as many of the rich indigenous folk art histories found around the world. Part dream sequence and part anthropology, Hoffman’s voice is at once playful, adventurous, and daring.
For her upcoming Resort 2013 Swimwear collection, think “Desert Outlaw Gypsies,” as Hoffman explains. The collection features an array of colorful custom-designed prints, including Electric Casino (Stone or Blue), Frida (Coral or Violet), Psychic Readings (Navy or Black), Nomad & Nomad Voile, Feather (Turquoise or Pink), Pow Wow (Red or White) and a new Snake print. The collection also features a wide range of solid colors, including Sky Blue, Coral, Flame Red, Poppy, Violet, Navy, Sand, Magenta and Black.
Braiding, lattice detailing, seed beading, and multiple straps are seen throughout the collection. A group called Electric Casino features intricately beaded U-shaped necklines on swimsuits, a beaded maxi dress, a chiffon dashiki and a cropped top, all draw inspiration from Aztec and Egyptian art. A new Beaded Fringe group is also featured in the collection, shown on a gauze maxi dress, a one-piece and a bikini top in solid Magenta, White or Black.
Multiple new swimwear shapes have been added to the line for this season, including a new halter bandeau, a one-piece with cut-out lattice sides, a one-piece with cut-out sides, bandeau tops with braided edges and back straps, a strapless one-piece with braided back straps, as well as a halter top with basket weave detailing on the back. Signature best-selling shapes are continued in the collection, including the V-wire and tie-side styles.
Photo Gallery after the jump.