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Noon By Pre-Fall 2013 balances feminine silhouettes with classic tailoring to create a collection that exudes sophisticated elegance.

Infused with trompe l’oiel (optical illusions), the designers experimented with prints, embroidery and textures. The scale on a classic gingham print is tactfully distorted to give it a modern edge, whilst a pretense of lace in navy and burgundy highlights an enchanting allure.


Embroidery graces the collection in unanticipated places such as collars, blouses and dresses. Subtle hints of delicate embellishments emphasize luxe femininity.

Voluminous skirts juxtapose sleek tailored pantsuits whilst silk blouses and demure dresses capture a refined elegance. Fabrics are luxurious in soft jersey, lace and double-faced silk.

This season, Noon By Noor debuts knitwear and coats offering a new dimension for the brand. Romantic and enigmatic, Pre-Fall 2013 is an effortlessly polished capsule collection. Full gallery after the jump.

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This season cropped wide leg pants and voluminous skirts offset slim pantsuits and sultry dresses. Daywear is sophisticated with bow blouses worn under pinafores whilst cashmere knits are layered under wool coats and calfskin bomber jackets, fusing textures with ease. Tailored blazers, pants and shirts in striking prints exude an effortless charm. Ultra feminine gowns juxtapose enigmatic masculine silhouettes in deep shades of red and black for a refined gothic look. [Photo Gallery below]

Delicately embroidered bees on collars and handmade scarves add a touch of whimsy whilst clutches hand-crafted from local date palm leaves, lavished with crystal bugs emphasize the central inspiration. Swarovski embellishments brilliantly adorn double-faced silk and knitwear. Prints are bold in floral, check and op art, often these are combined to a dynamic modern effect. The color palette is striking in deep red and burgundy, winter green, soft grey, opulent purple, navy and black, accentuating the enigmatic and sophisticated allure of the collection.