South Beach will once again come alive this July, as the swimwear industry’s most highly anticipated event returns for the ninth year. Mercedes-Benz Fashion Week Swim will heat up the sands of The Raleigh Hotel with five days of designer runway shows, presentations and parties starting tomorrow, July 18-22, 2013.
Commencing the week will be a special Kick-Off Event celebrating 25 years of ROXY with ROXY Pop Surf. The Raleigh pool deck will transform into a surf oasis, as the iconic brand celebrates 25 years as an industry leader. Mercedes-Benz Fashion Week Swim will also present the following designers: AGUA BENDITA, POKO PANO, DOLORES CORTES, WILDFOX SWIM, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX SWIMWEAR, CIA.MARITIMA, BCBGMAXAZRIAGROUP, GOTTEX, OAKLEY, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFE SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, 6 SHORE ROAD, A.CHE SWIMWEAR, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.
“Mercedes-Benz Fashion Week Swim has a longstanding reputation as one of the summer’s can’t-miss events. Miami is the only city in the world where the sexiness of the Collections on the runway is paralleled by what you see on the streets and around town,” says Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA. “The beach goers, the convertibles on the highway, the nightlife and ocean breeze are set to once again welcome our international guests.”
“Over the last 9 years, Mercedes-Benz Fashion Week Swim has attracted thousands of designers, media, buyers and swimwear lovers. The Raleigh truly becomes the center of action for the week with guests converging to see the hottest trends. This season we expect an even larger turn out with the impressive group of designers on the schedule, a Kick-Off party hosted by Roxy and a few other surprise additions that will be announced very soon,” says Christina Neault, Executive Producer, IMG Fashion Events and Properties.
Title sponsor Mercedes-Benz is joined by DHL, American Express, TRESemme, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine and Getty Images. Mercedes-Benz Fashion Week Swim is an IMG Event.