London Fog recently announced that it will unveil its first ever designer collection to debut this fall. London Fog has tapped Badgley Mischka designers Mark Badgley and James Mischka, along with Cynthia Rowley and Chris Benz to bring their eponymous designs to the capsule collection.
The London Fog Designer Collection will include a range of women’s, men’s and children’s outerwear, along with women’s rain boots, luggage and umbrellas from each designer. Retail price points will range from $50 for umbrellas and up to $275 for outerwear. The collection will hit stores August 2013 and will be available at department stores, specialty boutiques, online at www.londonfog.com and through the designers’ respective websites.
“We love being able to add a touch of glamour to such an iconic brand; London Fog has such a rich heritage,” commented Mark Badgley and James Mischka. “It’s a fun collaboration,” they added.
Dari Marder, chief marketing officer of the Iconix Brand Group, stated, “Giving these amazing designers the freedom to reimagine the classic trench, as well as other staples items that London Fog is known for, is exciting not only for them but for us as well.”
The London Fog brand includes women’s and men’s outerwear, handbags, footwear, luggage, cold weather accessories, eyewear, umbrellas and children’s. London Fog is one of the oldest and most established U.S. fashion brands. For over 80 years, the brand has embodied a classic metropolitan appeal from corporate wear to weekend wear. Today, London Fog is ranked as the #1 recognized brand of outerwear in the United States. London Fog continues to enjoy iconic status and high brand recognition with close to 90 percent consumer awareness. London Fog is an attainable luxury and the choice for men and women who want to look smart, sophisticated and stylish at a comfortable price point.