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Karlie Kloss is a model known for her laid back, California style. This season, Karlie is the face of the fall Juicy Couture ad campaign, photographed by Inez Van Lamsweerde and Vinoodh Matadin. In addition to modeling for the brand’s print ads, Karlie also participated in filming a behind the scenes video, along with an interview, as part of the Fall 2012 campaign.
“Karlie is the perfect Juicy girl — beautiful, fun, all-American and confident. But what really sets her apart is her wonderful and vibrant energy,” said LeAnn Nealz, Juicy Couture president and chief creative officer.
The ads were produced and shot in Los Angeles and reflect the West Coast lifestyle; blue skies, the beach, and plenty of swaying palm trees. The ad is scheduled to run in a series of popular fashion mags including the September issues of Vogue, W, Vanity Fair, Elle, Harper’s Bazaar, Teen Vogue and InStyle, as well as on TaxiTV (you know those little TVs that play automatically when you get into a cab), during New York Fashion Week.
Below you can find photos of Karlie in Juicy Couture’s Fall 2012 Campaign, along with a link to see her behind the scenes video.
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