Last night, Blake Lively was among the many celebrities spotted at the Jason Wu for Target launch party in New York City. Other celebs who came out to see Jason Wu’s Target collection were Chloe Moretz, Emmy Rossum, Jaime King, Kelly Killoren Bensimon, and plenty of anxious shoppers waiting to get their hands on the coveted collection. The event, which took place at the NYC, hotspot, Skylight in SoHo, had plenty of Champagne, sweet treats, and a performance by the French singer, Yelle.
As for his own thoughts on the collection, Jason Wu told CBSNews.com: “I was inspired by the French New Wave films, actresses like Jean Seberg and Anna Karina, That nonchalant chic, that effortless style, mixed with American sportswear.”
The collection also features Milu, a cheeky black cat that can be seen on a T-shirt, tote bag, scarf and in the line’s marketing campaign. “I’m a cat person,” Wu explained. “I thought the cat represents everything – it’s elegant, it’s mysterious a little bit and it’s fun.”
Jason Wu will also be presenting at Fashion Week next month and I’m excited to see what he has put together for the upcoming season! In the meantime, the Jason Wu for Target collection will be available in stores and online starting Feb. 5.
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