On Monday night Nivea launched their ‘Million Moments of Touch’ campaign by hosting a celeb filled party at the Empire State Building. Speakers included Dr. Drew and dazzling power couple Rebecca Romijn and Jerry O’Connell. The event offered a plethora of free Nivea products, cocktails, and a view that only the 61st floor of the Manhattan’s tallest skyline could give. The theme of the night was touch. The world is dominated by cell phones and the internet. For this reason interpersonal communication and physical interaction, such as hugging and hand holding has been neglected. Nivea’s new campaign is an attempt to encourage more PDA! It is often the case that work and obligations leave little time for romance. Couples often find it difficult to set aside date nights and other designated portions of time for communication.

It has been reported that over 60% of both men and women have a desire to be touched more by their significant other. That’s why the skin care company is offering free date nights for couples through Facebook. Couples can enter to win a date night sponsered by Nivea! Enter here for your chance to win and don’t forget to take some time away from your cellphone and the internet.